Startup & SaaS Marketing Blog

5 Ways Content Brings In Paid Users

5 Ways Content Brings In Paid Users

Even though a startup can have hundreds to thousands of free and beta users, there is no guarantee any of them pay. And realistically, you need to generate revenue, at some point. There are many ways to get out there and find your first paid users, one of the most...

29 SaaS Marketing Lessons from Drift

29 SaaS Marketing Lessons from Drift

Drift, the site sales messaging tool, is everywhere. They are kicking ass in SaaS marketing their product, and their chat boxes pop up on a vast majority of the saas sites I visit. So, today I’m taking a look at their marketing to see what we can all learn from their...

Increase Blog Traffic with Community

Increase Blog Traffic with Community

Do you spend over $100 per blog post? I’m guessing so as many bloggers charge $250-$500 a post. It makes sense, a blogger puts in a lot of time to write it, and the company needs great content for their site. It helps with SEO, sales, and keeps customers interested...

My Favorite Freelance Marketing Tools

My Favorite Freelance Marketing Tools

Every now and then I like to put out a post of my favorite tools. It gives me a place to reference tools if I change devices or want to share with others. Enjoy! Paid Freelance Marketing Tools I Use Buffer $- I happily pay for Buffer every year because I use it to...

Six Other Uses for Product Hunt

Six Other Uses for Product Hunt

For years I’ve loved web applications, tools, and software. It’s fun to figure out all of the capabilities of each tool and use it to improve some aspect of your life. Obviously, someone like me would love Product Hunt. A new list of products everyday including tech...

Choosing Marketing Activities for Your Startup

Choosing Marketing Activities for Your Startup

Have your startup been focused on sales? Is it time to jump into marketing, but you aren’t sure where to start? This post is for you… How Do I Begin Marketing My Startup? Secretly, for most companies, the answer is this: The founder(s) liked something they’ve seen...

35 Lessons from 13 Years of Marketing

35 Lessons from 13 Years of Marketing

Marketers often suck at selling themselves. Thank you Imposter Syndrome. Also, this includes me. 🙂 Marketing automation is a great technology, but must be used wisely with appropriate segmenting down to a small percent of your list size. While we all hate vanity...

2017 Content Marketing Trends

2017 Content Marketing Trends

Remember the good ole days of content marketing? Write up a kick-ass post and rake in the leads? It just isn’t that easy anymore. Today there is a ton of content, every day, and you have very little time to get attention and turn that attention into leads,...