Startup & SaaS Marketing Blog

How B2B Buyers Shop for SaaS Tools

How B2B Buyers Shop for SaaS Tools

The more you know about your buyer and the steps they take before making a purchase, the better right? Then you'll likely find it useful to read this story about how I found the best email marketing product for my latest client. The Problem: Client Needed A New Email...

7 Elements of A Successful Marketplace or Community

7 Elements of A Successful Marketplace or Community

You have a website where people come together. You might not think of it as a community because users don't interact in forums and discussions, but make no mistake, if you are providing the place for buyers and sellers/renters/etc to come together it is a community....

5 Ways Content Brings In Paid Users

5 Ways Content Brings In Paid Users

Even though a startup can have hundreds to thousands of free and beta users, there is no guarantee any of them pay. And realistically, you need to generate revenue, at some point. There are many ways to get out there and find your first paid users, one of the most...

My Favorite Freelance Marketing Tools

My Favorite Freelance Marketing Tools

Every now and then I like to put out a post of my favorite tools. It gives me a place to reference tools if I change devices or want to share with others. Enjoy! Paid Freelance Marketing Tools I Use Buffer $- I happily pay for Buffer every year because I use it to...

Choosing Marketing Activities for Your Startup

Choosing Marketing Activities for Your Startup

Have your startup been focused on sales? Is it time to jump into marketing, but you aren’t sure where to start? This post is for you… How Do I Begin Marketing My Startup? Secretly, for most companies, the answer is this: The founder(s) liked something they’ve seen...

Where Are Your Conversion Holes? A Full Site SaaS Teardown

Where Are Your Conversion Holes? A Full Site SaaS Teardown

This week I'm looking at Pendo for the newest teardown. Pendo is a tool that helps SaaS companies reach product success. They offer product analytics, surveys and polls, in-app messages, without the need for engineers. It reminds me of Hotjar and Mixpanel, but since I...