Startup & SaaS Marketing Blog

Where Are Your Conversion Holes? A Full Site SaaS Teardown

Where Are Your Conversion Holes? A Full Site SaaS Teardown

This week I'm looking at Pendo for the newest teardown. Pendo is a tool that helps SaaS companies reach product success. They offer product analytics, surveys and polls, in-app messages, without the need for engineers. It reminds me of Hotjar and Mixpanel, but since I...

Does Your Homepage Copy Convert? A SaaS Teardown

Does Your Homepage Copy Convert? A SaaS Teardown

Feedback from Contentools about their teardown: "Mary's tear down helped us find improvements opportunities that we weren't able to see just looking at conversion metrics. Her experience in the marketing field, together with her passion for helping startups grow, were...

9 Things I Expect As Your SaaS Customer

9 Things I Expect As Your SaaS Customer

Over the years I've signed up for a several hundred digital tools. With that experience, I've come to expect certain things from your tool/site if I become a customer. I'm hoping you'll see this from a customer's point of view and it will help you preemptively reduce...

Close.io SaaS Homepage Teardown

Close.io SaaS Homepage Teardown

This week I analyzed Close.io, whose CEO Steli Efti, is also doing the bi-weekly podcast The Startup Chat with Hiten Shah. Needless to say I'm a little nervous, but I did get permission from someone at Close to put up this teardown. Here are the sections: Website...

Contactually SaaS Homepage Teardown

Contactually SaaS Homepage Teardown

Since my Inbound.org post where Lincoln Murphy and Peter Caputa complimented my list of reasons for not buying SaaS tools, I've wanted to spend more time talking about my SaaS ideas. Here is the post, it was linked to by Hiten Shah in his weekly SaaS newsletter...

Things That Don’t Scale Have Exponential Effects

Things That Don’t Scale Have Exponential Effects

One common piece of advice you hear while working with startups, or on a growth team is: Do things that don't scale. It's a funny quote that basically means go out there, knock on doors so to speak, talk to everyone, etc. The saying itself is a bit scary, people think...