It’s super easy to start your own Facebook group and since it is THE place to be online, why not? But once it’s started, how do you keep it active, keep people from leaving, and grow it for your business? That’s what I hope to share in this post.
Your New Facebook GroupIf you’ve just started your Facebook group you need two things; people and content. Content is simple enough, you can find links, images, blog posts, products, etc and just share your comments. You can even just ask questions to get your members to comment.
AND…People, on the other hand, that’s sometimes more difficult. You can find people in other groups, your email list, friends, social media sites, etc. I suggest having at least 3-4 when you start your group. And you’ll have to work hard to keep them interested and engaged. You see, people want to see that there are a lot of people in a group before they join, that shows that it is active. When they do join they expect interesting content. And, when they engage with the content, you MUST engage with them. For example, if you post a question about what books your members love, you better be ready to answer every single comment, uniquely, and with interest. This is more difficult in the beginning because a large percentage of your group won’t take action on what you share, so you JUMP on every opportunity to engage with a person possible. For new communities, I suggest actively recruiting new people to your group every day. As for content, add new content 1-3x per day, at least Mon-Fri. Answer EVERY Comment!!!