Digital Resume

 

Skill Experience

Growth & Data

  • Experienced with SQL, Google Analytics, Mixpanel, & Data Analysis.
  • Helped groww Inbound.org from 42k members to 154k members.
  • Increased commenters per week from 400 to over 720
  • Increased weekly active users (WAU) from 78 to 2,300+.

Inbound Marketing

  • Experienced with strategizing and implementing all aspects of dozens of inbound marketing campaigns.
  • Done across multiple industries, with over 20 inbound marketing agencies.
  • HubSpot Inbound, Software and Partner certified.
  • Thousands of leads generated.

Blogging

  • 100’s of blog posts for agencies, SaaS companies, startups, and more.
  • Full content marketing campaigns and promotions implemented, as well.
  • 2x initial blog traffic for multiple clients.

Email

  • Email, onboarding, and retention campaigns with lists of 150k emails.
  • Increased CTR from 7% to 13.5%
  • Segmented email sends based on URL visited, demographics, and recent participation.
  • Tested subjects, variations and length.

Paid Advertising

  • 4 years of experience using Adwords, doing entire campaigns (landing pages, content, emails).
  • 1.5 years of Facebook advertising with focus on targeting
  • 1 year of Twitter advertising

Social, Community & Support

  • 4 years focus on social distribution, content, and content promotion.
  • Managed accounts with over 100k followers.
  • 4x traffic from social media.
  • Grew fans and followers to 1,000’s for many companies.
  • Ran community at Inbound.org of over 150k members.

Management

  • Experienced managing multiple teams of several people, in marketing.
  • Hired contract freelancers & handled all outsourcing for multiple agencies.
  • Provided monthly report calls to managers and company owners.

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Clients & Employers

Datanyze
Contracted by Datanyze from July to October 2016.

  • Ran Optimizely tests for Insider chrome extension. (control won)
  • Restructured their conversion map and product account levels.
  • Helped brainstorm new company tagline.
  • Implemented new SEO and Content promotion guidelines.

Inbound.org
Part of the Growth team as Content & Community Manager from Sept 2014 to October 2016.

  • Helped grow membership from 42k to 154k.
  • Curated content that members would enjoy.
  • Helped increase traffic from 88k to over 600k per month.
  • Created plans to meet monthly growth goals for funding.
  • Handled all user support and social media.

Social Media Fuze
Started my own social media agency to help companies using inbound marketing get immediate traffic and leads in 2011.

  • Worked with 20+ HubSpot partner agencies.
  • Provided social media account management, reporting, etc for dozens of companies.
  • Advised on entire inbound strategies and activities for agencies.
  • Wrote blog posts for myself and many clients, including the agencies.
  • Achieved HubSpot partner certification for one new agency.

Freelance Career
Was a freelance writer starting in 2003. Quickly began consulting on marketing teams.

  • Wrote sales copy for webmaster clients.
  • Created and managed PPC campaigns for several vendors.
  • Learned about HubSpot in 2009 and began working with clients to optimize campaigns.

Hire me remote. I live in Upstate NY.

[googlemaps https://maps.google.com/maps?q=Utica%2C+NY%2C+USA&t=m&z=6&output=embed&iwloc=near&w=425&h=350]

Career Summary

I began writing for webmasters in 2004 by contacting them through cold email. Next, I learned about affiliate marketing, and started using Adwords for traffic.

Then I learned about inbound marketing through HubSpot. Eventually I began my own agency, and after 4 years was hired by Inbound.org at their community manager. Since then, I’m helping SaaS and startup companies focus on growth.

Testimonial

“Mary is an extremely talented marketing professional that can add a ton of value to any marketing team. She’s also great to engage with and always delivers on her commitments.”
bensardella
Ben Sardella
Co-Founder & CRO @Datanyze