Identifying the 4 types of customer advocates to offer the right requests
An extremely helpful article by Laura Ramos from Forrester shares 4 types of advocates. When...
Finding growth opportunities for building community
When starting a community, you’ll have a lot of plates in the air. One of...
40+ ways to find customer advocates for references and reviews
Your potential advocates live in many places within your company’s ecosystem. Here are some of...
Keep customer advocates engaged between requests
As you know, keeping customers engaged with your programs between requests can be difficult, especially...
Nurturing customers into advocates in your community
What I love about including community in a customer marketing and advocacy strategy is how...
Build your advocacy community on Slack
Slack has become a go-to platform for B2B communities. It isn’t perfect, but it’s free...
What is Community Led Growth?
Community led growth is enabling your community to share their excitement, knowledge, and expertise about...
Meeting human needs in your community
In any community, you’ll see our basic human needs exposed. We want inclusivity, acceptance, and...
Saving Slack messages for website content
One of the biggest problems with using Slack for free is losing content. But, what...
Identifying probable advocates
As a Customer Marketer, I really want to find users who will share their successes....