Keep customer advocates engaged between requests
As you know, keeping customers engaged with your programs between requests can be difficult, especially...
Nurturing customers into advocates in your community
What I love about including community in a customer marketing and advocacy strategy is how...
Guide to Slack Customer & Advocacy Communities
Slack has become a go-to platform for B2B communities. It isn’t perfect, but it’s free...
What is Community Led Growth?
Community led growth is enabling your community to share their excitement, knowledge, and expertise about...
Meeting human needs in your community
In any community, you’ll see our basic human needs exposed. We want inclusivity, acceptance, and...
Saving Slack messages for website content
One of the biggest problems with using Slack for free is losing content. But, what...
Identifying probable advocates
As a Customer Marketer, I really want to find users who will share their successes....
Communities contribute to new leads
I found this stat: 68% of branded communities say the community has helped create new...
Don’t Assume You Know What Your Members Think
A few weeks ago I launched our 1:1 program. We immediately had several people join...
Building A Community – Your Founding Members
When building a community, I start with people who are big fans of the company/product,...