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Visualize Monthly Goals With The Gap Goal

Sometimes it's rough to visualize your monthly goal. Think about it, 3500 WAUs for a goal in one month might have been difficult to hit, but with 20% MoM growth, that jumps to 4200 in the second month. However, if you are using a blueprint for growth you are building...

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29 Growth Marketing Lessons From Drift

Drift, the site sales messaging tool, is everywhere. They are kicking ass in SaaS marketing their product, and their chat boxes pop up on a vast majority of the saas sites I visit. So, today I’m taking a look at their marketing to see what we can all learn from their...

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9 Reasons I Won’t Buy Your SaaS Tool

I am a tool addict, I want to play with every SaaS tool out there and I try as many as possible (seriously, I’ll demo anything). I inspect the features, see what is possible, look for use cases and check out integration opportunities for business processes.   ...

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How B2B Buyers Shop for SaaS Tools

The more you know about your buyer and the steps they take before making a purchase, the better right? Then you'll likely find it useful to read this story about how I found the best email marketing product for my latest client. The Problem: Client Needed A New Email...

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