My Professional History
Community Manager, Mom & Wife, Marketer
I’m a curious person with an intense appetite for learning. I’m a people person, I like to meet them, help them, and work with communities.
I’m always up for a challenge. And I like working with tech startups who have exciting missions.
I started working online in 2003 writing articles for clients I found in online chat rooms. As their needs grew I sought courses, blog posts, and experts I could learn from to provide what my clients needed.
What started out as writing articles quickly grew into my own Marketing Agency where I helped other HubSpot Partners implement entire content marketing strategies for their clients. I specifically stood out in social media where I was able to bring in leads within days instead of waiting for search engine results for 3-6 months.
Through this, I learned about HubSpot’s Inbound.org community for marketers and approached them about leading the community as someone with extensive HubSpot and social media experience along with many industry connections to bring significant growth to the community.
It was a natural fit and I flourished in that role. The community grew from 40k to 154k members, I improved our onboarding processes, the level of engagement (doubled in 8 weeks), our email marketing & outreach responses with a 15% CTR, booked over 100 expert events, and worked with HubSpot team members to run their campaigns in our forum.
From there I went on to consult at several startups focusing on growth. I worked with dozens of clients in the software industry. My focus was on testing on a small scale, using data to carefully track results, then scaling the tests that succeeded for growth.
Then I discovered the opportunity to work with Forbes’ communities and I couldn’t pass it up. I was in charge of 8 of their communities and advised on several others. Again my focus was on growth, engagement, and retention.
And now, I’m looking for something new. Are you interested? I’d love to chat, contact me here.
My Approach & Values
I like to spend the time to research my audience and get to know them. From there I can empathize with them and understand how they think. Then I know what kind of content, programs, and events to hold.
Every fan or member matters and wants to feel valued. It’s my goal to do this on a mass scale so that people know how important the community is to the company I represent.
- Content Strategist & Writer
- Community Manager
- Program Manager
- Customer Success
- 2 years of Small Business Courses
My Personal Life
I live in Upstate NY with my husband and 4 boys. We have 2 dogs, 3 geese, and a hamster. I like to read, watch some TV, go to the zoo, and have fun with my kids.