How To Move Your Community Off Facebook Groups

How To Move Your Community Off Facebook Groups

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Mary Green

Facebook is perfect for testing a community approach for a business because it is easy to set up and invite just about anyone. But, as the importance of your community grows you will inevitably consider leaving Facebook groups for a proper community platform. This post will cover making the transition from Facebook groups to a platform of your choice. 

For brevity’s sake, let’s assume you’ve already chosen your replacement community platform. To begin, you want to give yourself plenty of time to make this transition. It will take weeks to months depending on how many members you have, how many you can lose, and how active they are. You’ll want to give them several opportunities to make the move to the new site and ample time to do it.

Before You Switch Community Platforms

I suggest giving yourself 3 months, but in some cases, you’ll only have a couple of weeks. Here’s how the timeline looks:

Choose your new platform – arguably this is the most difficult step because there are so many options out there. Until I create my own post on this topic here are a few options to read: Feverbee’s platform comparison tool, CMX Guide to Community Platforms, and The Ultimate Guide to Choosing Community Platforms.

Plan the transition (in detail) – You can use the following as a template for your plan.

Set up new platform – This allows you to test the new platform and the many features included, you can add content, research settings and take time to help build documentation for your members. I recommend giving yourself 2-4 weeks of the new software regularly before inviting members to join.

You’ll specifically want to understand the onboarding process the software offers, the options you have for collecting data and hooking the forum up to your CRM, as well as the various options for posting content and how these options match up with how things are being done in your live forum (AKA Facebook groups).

Add beta users to new platform – People from your team should be the first to get on the new system. When you’ve solved any problems or obstacles with the software, it’s a good idea to invite evangelists/power users to use the new forums and collect their feedback.

Stock with new content – When you eventually launch the new forum you’ll want the place to look just as full as the groups you have now. This means you’ll need to plan some events, have conversations already in progress, and regularly have a variety of members adding new content.

Initially, you’ll be able to stock the content, but as more members join, you’ll need an outreach plan that will get others posting, too. You can prepare this in advance with your team and power users by asking for volunteers. You already know who is dedicated to your forum, get their involvement and show your gratitude and they’ll be glad to help when you reach out.

Allow beta users time to test new platform – Ask these users if they came across any issues with registering, posting, commenting, fixing their profiles, finding support, getting notifications, or emails.

Deal with any issues that arise – It’s inevitable that you’ll come across a minor issue here and there. Get comfortable reading the software company’s documentation and make sure they have support available during your peak hours. The whole point of taking the time to launch a new community site is to foresee and handle any problems BEFORE you invite the masses, so take time to be active in the new forum.

Choosing A Hard or Soft Transition Off Facebook Groups

Depending on your community you’ll choose a quick or slow (hard or soft) move to your new forums. In my experience I’ve found that more dedicated communities, such as those that are required for work, can make the change quickly without losing too many active members (those members that weren’t active are likely to be lost but can always be reengaged through email/social media). 

In communities where participation is more voluntary, paid, or entertaining, a slow migration has worked better as it gives those members who do not visit regularly time to make the change. A slow migration also helps you get as many members as possible to move from the old site to the new site. 

As an example, when I worked with Forbes communities we used a soft transition to help them move off Facebook, the plan that follows in this post is based on the same steps we took to make our move to an in-house solution successful. 

Your community manager should be able to identify how a hard or soft transition will affect your community as a whole.  

Soft Transitioning Community Members

Give yourself two months to transition members – In a lot of forums only the most active members show up everyday, or even every month, so it makes sense to give a couple of months of time to members to make the switch.

Make formal announcement – In a new sticky post at the top of the Facebook group, and in email (if available), announce that you are moving to a new forum. Include a couple of reasons why this change is for their benefit, your members often won’t care if it’s just because you want more control, they care about their ease of use and what is comfortable for them.

You can mention that on the new forum they will have a much easier to skim topic section, they will be able to message each other without needing to be added as a friend (which often results in lost messages), they’ll have quicker access to moderators, and (if you are doing this) additional content just for their success.

To encourage their interest include mentions of new content, interesting discussions, a new influencer, in the new forum.

For example:

Come Join Our New Forum –

We told you a couple of weeks ago that the new forum was just about ready and now it is.

We’ve added some surprises; a discussion with (influencer name) going on right now, a new free course on (topic of importance), and conversations with our own (Name of Titles) who will answer all of your questions for the next 2 days.

You are going to love the new site, private messages will be easier, you will get faster support from us, and all of our content is much easier to navigate.

We can’t wait to see you in there – join at this link.

Give members access to new platform – There are two ways of doing this: 1) Give them access to register as soon as you announce the new forum and run 2 forums at once OR 2) Use the above announcement as just the announcement so they can get comfortable with the idea, possibly getting fewer to register in the long run.

If done correctly, with a lot of nudges to join the new forum, I suggest simply making the announcement. It’s hard enough to keep activity going in 1 forum without having to worry about losing participants in both because there is not enough engagement. I suggest making the announcement at least 1 month before the switch, 2 months if possible. If things are going well with the new forum and tests you can make the announcement much earlier than 2 months before the switch.

I would open access to the new forum 2 weeks after the initial announcement. In the new forum you’ll want to have some conversations active, it shouldn’t look dead.

Run both forums with all programs and events – With 1.5 months left before the switch you’ll have to manage the content at both sites, this will take a lot of outreach to members to participate, especially the power users you invited before. This is their moment to pitch in. You basically want to finish all events/programs promised in the initial forum and build up the engagement in the new forum.

Pushing Members To Make the Switch

Begin mentioning the transition deadline in all new posts/events/programs/communication – About a month from the time of your first announcement it’s time to get more obvious about the switch. At the end of each post, give them a link to share in the same conversation in the new forum, if you can entice them with new members, news coming just to the new forum, etc, now is the time to do that.

Continue adding more content to the new platform – In your new content, make sure you encourage your members to invite their friends to join the new forum. At this time, you’ll want to have more content in the new forum than the old one, if not, you need to do more outreach and suggest to members in the old forum to post new threads in the new forum.

Send an email and make a post on the old forum asking all members to make the transition (ask people to like it on your team to get the exposure you need on Facebook) Explain that you have been cutting back on posts over the last couple of weeks and that you’ll be referring all new posts to the new site.

Start sharing links from posts in the new forum to the old Facebook group inviting people to join. – This is a bolder move that makes it obvious the group won’t be used for much longer. At two weeks before the switch you want to be doing this.

Remind posters who make a post in the old forum to please join the new forum and share their post there. – You can accept their post on the old forum, but leave a comment that it will be closed for commenting soon and that you’d love to have them in the new forum.

Remind members that if they haven’t made new accounts they will miss out on the benefits of the forum going forward (education, events, etc) focus on the things that are most wanted/needed in the group.

Consider sending a survey to see why people have not transitioned to the new forum. – By understanding what’s keeping them from joining you can discuss how the new forum will help them.

Send email that the old forum is shutting down in 1 week – This email should include a big button or link to click through and finish registering for the forum. Again, if you have any incentives, now is the time to mention them.

Reach out personally to whoever is left – If your team can manage this, reach out and help members sign up. Some softwares will allow you to enter their email addresses and have an account set up for them with a link to set their password, this is a great option that allows you to follow up after the old forum is down.

Stop making new posts to the old forum – except the final post to say the forum is closed, where you’ll include a link to register at the new site.

Hard Pushing Members To A New Forum

In some cases, you just can’t stay on Facebook Groups any longer and have to make the switch. This could be because the new software you have was really expensive and superiors want it to be used NOW or because Facebook discontinued your group for some reason. It could be anything.

Email all of your members and include a link to the new forum. I suggest gently explaining why this is important to do now and divulging what details you can about the quick timeline.

In my experience this kind of push risks losing a lot more members, but a follow up email and social media campaign can help over time.

Post only in the new forum. 

Add members who did not transition to a newsletter and keep them in the loop by sending out timely newsletters.

In some ways this is easier because you don’t have to keep working on two forums at a time and gently coaxing people to make a change, in other ways it is demanding to the members and somewhat disrespectful of their time and experience, so if it is a paid membership you might want to give them more consideration.

Communities tend to vary in engagement, dedication, active users, and preferences, so it’s important the community manager has a finger on the pulse of the community and can direct how these decisions will affect important metrics.

Loss of Community Members

It’s inevitable that you will lose members when switching platforms. Here are some reasons why:

  • Members don’t want to use another site
  • Members stopped using the group weeks, months, or years ago (one of the reasons you want to make this transition)
  • They don’t believe they’ll need the group any longer
  • They aren’t interested in what the new site will offer

Bottom line: it’s OK to lose community members here. With Facebook Groups you tend to have a LOT more ‘members’ than active members and this will give you a better idea, perhaps a baseline, of what your community activity is.

While the plan above was created to give members several options to move and a lot of time to make the switch, some will not. The numbers you had before were largely vanity metrics that had little bearing on your actual reach and engagement. Start from here, build a plan to grow, and keep the members who have moved happy.

Conclusion

Facebook will eventually not be able to give your members the deep community experience you want to offer. You’ll also want more data from the efforts your company is investing in your community as well as more flexibility in your member site. It will make sense to move away from the Facebook Groups that were so easy to start and tap into more opportunities. This plan should help you proactively consider steps to take while making the transition. And, if you have any questions, feel free to contact me as I’m more than happy to help.

Increase Participation Activity and Reengage Your Members

Increase Participation Activity and Reengage Your Members

Community Blog

Mary Green

 

Whether you’ve started a community and it’s been abandoned or activity is extremely low, this post should help.

Low activity happens in a lot of communities and there are many reasons why this happens. But it all comes down to members not having a reason to come back or contribute.

If your community is too quiet it’s going to take some time to get members interested again. The good news is you can start now.

Your community needs content and activity to interest your members. They need to see new content coming in on a regular basis, something they can keep coming back to see what’s new.

And activity shows them that others are participating, which is a major reason many join communities to connect with the like-minded, make new connections, build relationships and knowledge they might not have access to anywhere else.

Content that attracts views
To get started, find content. You can always work on creating your own content in the future, but for now get on Google or social media and look for content your potential community members will find interesting.

This is called curating content and entire businesses have been built on curating content, so if you are good at doing this, your community can thrive.

One problem that I’ve noticed is; a lot of community managers don’t curate content regularly. Like any other type of audience, yours wants to be able to depend on finding what they want when they show up. If they do, they’ll come back often. If they don’t, they’ll stop visiting.

I suggest adding 2-3 pieces of content every day if you can. This is going to depend on how often you want people to visit. If you expect them to come weekly, then 3-5 new pieces of content a week will suffice.

Activity from other members
Members generally expect that a community will have activity from other people, not just the owner.

Since people join communities to connect, you have to provide comments, votes, submissions from others.

When reactivating your community this is hard to provide, so I suggest you do one of the things below:

1) Reach out to the most active members of the past and ask them to support you in your reactivation of the community. If you have at least 5 total people, you have a decent start for inviting others to the site, but you’ll need them to be very active.

This will most likely require you to reach out to them often to keep them active, and you might need to offer other benefits of being your refounding members.

2) Start reaching out to every member you can. This one is a less targeted approach and it involves you getting busy in email.

Start reaching out to everyone you can and engaging them by telling them what’s on your site and asking them to participate.

Messages like:

Hey, Mike! I just posted an article I think you would like on XYZ Community – could you hope on and leave your thoughts?

Jenn, we have an awesome conversation going on in XYZ Community, I’d love to hear your thoughts, could you leave them in the comments? (include link)

Hi Chris, I saw you posted an article on Twitter, that would be great for the XYZ Community, can you add it to the site? I’d really appreciate it.

You’ll want to send messages like these daily until you see enough activity that isn’t coming from your outreach.

Keep Recruiting New Members
It takes a lot of pushing to get your community to a healthy level of activity. And one final way of revitalizing it is to constantly recruit new members.

Whenever your site looks active, you should be working on marketing your community. You can do this through social media sites for free, but you’ll need a strategy.

I recommend Instagram for a lot of communities as it is very active, easy to get followers, and easy to grow.

A healthy influx of new members will add to the engagement on your site. And slowly the snowball effect of comments, submissions, and likes will take over as the community sustains itself.

Be Active Where Your Potential Members Are

If your members are active on Linkedin, be active there. Reach out to them, follow their businesses or profiles, comment on their posts. If it’s Twitter, in a Slack group, in a Facebook group, be there. Be active.

And if you don’t know where they are active – ASK THEM!

If I can help you with your community, please email me at marygreencny on gmail or message me here.

Your Email List Is Your Community, Here’s How to Engage Readers

Your Email List Is Your Community, Here’s How to Engage Readers

Mary Green

Do you have a large email list? If so, that’s where your community lives and it’s time to start thinking of them as the community they are.

They are not simply people waiting to hear whatever content you push to them, they are your fans, your customers, and the foundation for your business. Even more, they are people and the more you work on building a relationship with them, the more your business will thrive for it.

However, since an email community is different than the more common places where communities live such as forums, Facebook, Twitter, etc, I wanted to give you some advice for making the most of your email list.

Here’s how to treat your email list like a community:

Write About Them. Your email list can include a shoutout area for your readers to share their struggles, ask for advice, or talk about their breakthroughs. When you give them space to share you open it up to let them build more relationships.

Hold Events. You can have a webinar, a Facebook live, a Twitter chat, or a Hangout on Google. These events can be regular, such as once a month, and can feature other readers from your email list sharing their expertise.

For example, one of my favorite coaches is Jenn Scalia, she has a phenomenal Facebook group, email list, etc, she knows several wonderful coaches who specialize in different areas and sometimes she tells her community about them, what a wonderful way for us all to learn about other coaches and possibly share our own businesses someday.

Share A Calendar of Events & News. There’s plenty of space in your newsletter to share upcoming events, allow members to submit their events (your approval is necessary) for the newsletter.

Offer A Place To Followup Online. If you don’t have a site or Facebook group you can offer a Twitter hashtag for your community to connect. When you do this, ask people to share their comments, points of view, and favorite links with the hashtag, announce this in your newsletter and follow up by sharing in future editions what people have said.

Why Have An Email Community Instead Of A List?
It’s actually really simple when you sign up for an email list and you receive newsletters all about the writer, it just isn’t as fun, engaging, or inclusive as when you join a group and actually get to connect with the owner and others they value.

Think of it this way. Would you rather be invited to join Steve Job’s personal email list or get invited to a Facebook group of his closest business confidants you can connect with? Simple choice, right?

Now offer that choice to your readers. I guarantee they are hoping to connect with you more, and build important relationships for their businesses and lives, give them the opportunity to do that with you and they’ll stick around a lot longer.

As a reminder, think of what you’d like to get out of following someone online, and when you can provide that to your followers, they’ll appreciate it, and the results will speak for themselves.

10 Tips for Building & Managing Your Facebook Community

10 Tips for Building & Managing Your Facebook Community

Mary Green

It’s super easy to start your own Facebook group and since it is THE place to be online, why not? But once it’s started, how do you keep it active, keep people from leaving, and grow it for your business? That’s what I hope to share in this post.

Your New Facebook Group

If you’ve just started your Facebook group you need two things; people and content. Content is simple enough, you can find links, images, blog posts, products, etc and just share your comments. You can even just ask questions to get your members to comment.

AND…

People, on the other hand, that’s sometimes more difficult. You can find people in other groups, your email list, friends, social media sites, etc. I suggest having at least 3-4 when you start your group. And you’ll have to work hard to keep them interested and engaged.

You see, people want to see that there are a lot of people in a group before they join, that shows that it is active. When they do join they expect interesting content. And, when they engage with the content, you MUST engage with them.

For example, if you post a question about what books your members love, you better be ready to answer every single comment, uniquely, and with interest. This is more difficult in the beginning because a large percentage of your group won’t take action on what you share, so you JUMP on every opportunity to engage with a person possible.

For new communities, I suggest actively recruiting new people to your group every day. As for content, add new content 1-3x per day, at least Mon-Fri.

Answer EVERY Comment!!!

Your Established Facebook Group

Once you get a few comments on each of your posts, you are heading in the right direction. Don’t be surprised if this means you have 50-100 people. However, if you engage with these people personally in messenger as well, you’ll see they are much more likely to participate in the group conversation, so you may have as few as 10 people. At this point, it’s important to keep the momentum growing.

Keep adding new members and make them feel personally important to the group. You’ll want to do this for as long as possible because a member that feels important to your community will stick around longer.

Keep adding unique content, but plan it in advance. You can plan ahead at any time and you can spontaneously add additional content, but the important point is to make sure there are no holes in your strategy.

Recruit an additional admin. Since people love to get immediate responses, it helps to have someone who can more closely monitor for comments and new applications.

Set a schedule. Check in with your group at least twice a day. While an additional admin will be able to keep things running in your absence, your group is there for YOU. They want a piece of you, your brilliance, your expertise, your knowledge, so you must deliver.

Advanced Tips for Facebook Group Management

Now that you are adding new members regularly and (more importantly) keeping them engaged with content, it’s time to start focusing on those business results you need so here are my favorite tips to bring it to the next level.

Collect Email Addresses. When a new member applies, use the question option and ask them for their email address. You can easily add it to MailChimp to start building your own email list. (It’s free).

Make Sure Members Feel At Home. I’ve actually joined groups where only the admin (a digital course coach) was the only one allowed to post. When I did post it was removed and then they posted the same question to the group. While this seems like a great way to maintain control over the group, it hardly works to build a community that can thrive without your micromanaging assistance. And trust me, you do want it to grow because then the leads and business can flow a lot more freely from it.

Cook Up Some Rules. Most communities have rules, just look at any subreddit. Most of them focus around spamming, self-promotion, not giving back, etc. I don’t necessarily agree with no self-promotion, but it’s good to give some guidelines on what is acceptable in your group.

Call Members Out In A Good Way. The initial post welcoming new members is lame, at best. Sure, most people do it, but why does it have to be so cookie-cutter? It doesn’t. You can welcome members personally in messenger and tag them into discussions they would want to participate in. This is more time consuming but it shows the members you care about their needs, and since we’ve all seen those posts with every new member mentioned, we know we aren’t special when that happens.

Let Members Share. You should choose updates that allow members to share. This could include sharing links to their companies or facebook pages, pictures of their dogs, stories about why they started their business, etc. Do this at least every week.

Make Connections Between Members. You are the tie that is bringing your community together, but it’s not all about you. Connect members with each other based on personality, availability to chat, interests, business ideas, etc. Helping to facilitate these relationships will build even more loyalty to your group.

The Secret To Any Community’s Success

As much as any community is about the topic, it is more about people and connection. When you take care of the people following you, they will take care of you. I hope you’ve found this helpful for building your Facebook community. If you have any questions please post them in comments or message me.

Plan Monthly Growth Success With A Marketing Calendar

Plan Monthly Growth Success With A Marketing Calendar

Plan Monthly Growth Success with a Marketing Calendar

Mary Green

As we know, growth doesn’t just happen on its own. Sure, some companies hit the lottery but you can’t leave your success up to the fates by waiting for that to happen.

So you have to plan, week by week, month by month, to achieve steady, scalable growth.

Set Your Goals

The first step will always be to decide what your goal is. Paul Graham has mentioned that growth of 5-7% per week is a good rate. Some startups I’ve worked with are happy with 10-15% per month. Choose your most important metric and an increase that seems plausible based on past months but a bit of a stretch as well so you have to hustle.

No doubt, your growth schedule for the next month looks something like the following for a 15% month over month (MoM) weekly active user (WAU) goal, starting with 2500 weekly active members.

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

2875

3306

3802

4373

5028

5783

6650

7648

8795

10114

11631

13376

375

431

496

571

655

755

867

998

1147

1319

1517

1745

Now, this is great information to put into a goal tracker, like HubSpot or Chart Mogul. But, you need a drawn out plan that details how you expect to hit these goals, at least a few months planned out at a time.

Growth Marketing Calendar Month 1

For example, in Month 1 you have a gap goal (my saying for the increase from what you have to what you need) of 375 weekly active users. Now, what can you brainstorm to help you reach that goal?

Let’s look at your marketing options:

Facebook Ads– optimized, more specific campaigns and target audiences, like audiences, geographical audiences, campaigns for different offers.

Social media– Organic, with images, without images, paid ads on Twitter or Linkedin, subscribe cards, with links, without links, more replies and conversations, giveaways, referrals, contests

Email– onboarding, activation, reactivation, engagement, education, cold email, campaigns per offer, improved subjects, better format for click through rates, build a list, newsletters, swap campaigns.

Content– blogging, downloads, 10x content, guest posting, accepting guest posts, SEO, podcast, book.

In-app– messaging, ads, chat, support.

There are dozens of ideas for marketing, and there are always ways to improve what you are already doing in marketing, so coming up with a plan depends on identifying what you are doing, where you can improve, and choosing and implementing new methods.

Email Marketing Tactic #1

Assuming you are already using a bit of email, let’s fill out Month 1 with additionally weekly emails that engage the audience. We will call this “Email Engagement”- helping all members grasp deeper feature usage.

Example: For a SaaS metrics or analytics tool this could mean sharing dashboard templates, specific report links, or offering the ability to sign up for daily emails to your entire team.

I suggest sending 2 emails in the first week to see how well they are received if it goes well stick with that schedule for the month. If you receive a lot of complaints or unsubscribes cut back to 1 email a week and make sure it is of high value.

You could use MixPanel to identify features used by your most successful users, then share more about these features.

Facebook Ads Tactic #1

Now I always recommend having more than one idea to reach your monthly goals, so let’s add to this plan by slowing starting a couple of Facebook ads campaigns.

I would choose these for the first month because you’ll want to test and move slowly and you have a small gap goal this month so there is time to deal with setbacks if they happen.

And since you already know that SEO and content can take some time in showing results, let’s also add a 10x piece of content to use in next month’s newsletter, and on social media to get leads now. If possible add a download to the content to collect leads for email marketing.

Monthly Analysis & Adjustment

At the end of each month, you want to analyze your results and adjust the upcoming month based on what has worked, and what results you can expect going forward. I recommend using a spreadsheet to keep track of all experiments, adjustments, and tactics for future reference, in my experience growth teams are constantly growing and changing.

I suggest planning at least 3 months ahead when possible. This will give you time to handle larger goals as they come about. During Month 1, you’ll want to keep track of what worked as far as the email engagement and Facebook ads. Did you see an opportunity for improvement? Did you need it? Did you use it? If not, now is a great time to try. Add more?

It’s a good idea towards the end of the month to hold a team meeting to discuss results and how they affect future goals. If everything went well, discuss what your needs are for next month, how the calendar should change, whether it’s time to add a new marketing method, or if you have plans to improve on the methods you are using.

During this time I also suggest brainstorming for what to do if and when you come up short to meet a goal. It’s always best to stay on top of your goals with a goal tracker, if you have one so that you will know right away if you fall behind your growth goals.

If this happens, I suggest using an ace in the hole, which is basically my fall back plan for making sure I hit a goal when things don’t go as they should.

Let’s say you get to the 20th of the month and you’ve only gotten 200 WAU, clearly something is wrong and you need to come up with a plan to hit that goal of 431. This is when you use the aforementioned ideas from your meeting to close that gap. An ace in the hole is basically a trusty growth method that you can pull out when needed to hit your goals.

Growth Marketing Month 2

Based on a successful Month 1, the analysis of Month 1 and brainstorming for Month 2 we are going to plan the following for Month 2 where we need to get another 431 weekly active users.

We will assume Month 2 looks like this:

    • Email Engagement
    • Facebook Ads
    • Another 10x Content Piece
    • Cold Emails
  • Work on product based on survey

You’ll notice that only cold emails are new because there are a lot of opportunities to improve your emails, ads, and content. Let’s add the following specifications for Month 2, brainstormed after Month 1.

Improvements for Month 2

Email- target subsets of users and funnel them into their own reactivation campaigns, test 3 new campaigns, and be sure to take these users out of the pool of general users who get the first campaign. Additionally, try a few email subjects, and add a link call to action to the emails to increase CTR.

Ads- What campaigns did well? Can you test or improve the copy of the landing page or ad copy? Supplement newer images and ads in new campaigns to catch the eye of users who have now overlooked your ads. If you have time, add retargeting to your new campaigns for users who have been inactive for 14 days.

Content- How did the content do last month on social media? Remember to send it in the newsletter in Month 2. We should also plan some content promotion. Start with the bookmarking sites, multiple social media updates, and asking people on the team to share on social as well (no demanding it though), then consider adding the content to Quuu for promotion, or spending $30 on Facebook ads for the piece.

Cold Email Tactic #1

Cold Emails– With these, we’ll want to encourage people to join your free service, as they count as weekly active users as well. But, it’s not as easy as sending one email and forgetting it.

Today you have to send a drip email to make cold email effective. It must be clever, people are probably well aware that you offer a free trial (if you do) and just haven’t felt the need to sign up, so it’s your job to make them feel the FOMO, or at least understand how valuable it will be to their team to sign up.

I go over this extensively in a post on Crazy Egg, grab a pdf copy here.

Growth Marketing Month 3

Now we will plan Month 3. Email Engagement, Facebook Ads, 10x Content Piece, Cold Emails, Social Media, Event with CEO or CMO, and product update based on survey

This month we need almost 500 more WAU, the goals are starting to get bigger and heavier, but we have plans and can make this work.

We’ve been optimizing email, starting new campaigns in email and Facebook and should do the same this month. We might even try a like audience on Facebook to see if that will bring results.

The content we’ve written is getting picked up by Google so we are seeing some SEO improvement, let’s schedule more SEO tweaks for Month 4, Cold emails haven’t been doing great so we will shelf that for now and instead work on guest blogging to get exposure, we have a few sites willing to take our content.

We are going to put a special focus on social media this month and see if we can turn our likes and followers into more users, and last but not least the CEO or CMO will be a host on a podcast, or hold an AMA somewhere to help us meet our goals. Schedule this event early in the month to get exposure and have time to use an ace in the hole if things aren’t going well.

During Month 3 you should take time to schedule months 4-6, what new methods do you think you should include, how many appearances for your CEO? What has worked and what hasn’t? What needs to be improved to make it work? Have you had a hard time hitting your goals? Are you confident you can keep hitting them as each month gets harder?

A lot of thought and energy goes into your monthly marketing calendar, and it will no doubt change over time, but it’s still good to plan it out, have an idea of what you are doing, and stay up to date on where your metrics currently are.

If you need help hitting your goals, I can help, send me a message and we’ll talk soon. I look forward to helping your team build a growth goal streak.

Month

Tactics

Month

Tactics

Month

Tactics

Month 1

Email Engagement

Facebook Ads

10x Content

Survey Users

Month 2

Email Engagement

Facebook Ads

10x Content

Survey Users

Cold Email

Month 3

Email Engagement

Facebook Ads

10x Content

Survey Users

Cold Email

Social Media

CEO Event

As I say, growth doesn’t happen on its own, you have to plan it for it to happen. Hopefully, this post will help you jog your mind to come up with some marketing activities that will help you meet your goals.