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Does Your Homepage Copy Convert? A SaaS Teardown

Feedback from Contentools about their teardown: “Mary’s tear down helped us find improvements opportunities that we weren’t able to see just looking at conversion metrics. Her experience in the
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Important Pieces Of Your SaaS Homepage [Checklist]

After 2 Teardowns of SaaS homepages (Close.io and Contactually) and their marketing, I wanted to share a checklist for SaaS homepages. What’s the purpose of your SaaS homepage? Front App says
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Close.io SaaS Homepage Teardown

This week I analyzed Close.io, whose CEO Steli Efti, is also doing the bi-weekly podcast The Startup Chat with Hiten Shah. Needless to say I’m a little nervous, but I did get permission
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Contactually SaaS Homepage Teardown

Since my Inbound.org post where Lincoln Murphy and Peter Caputa complimented my list of reasons for not buying SaaS tools, I’ve wanted to spend more time talking about my
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Things That Don’t Scale Have Exponential Effects

Things That Don’t Scale Have Exponential Effects COMMUNITY One common piece of advice you hear while working with startups, or on a growth team is: Do things that don’t
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