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1) Building A Community – Your Founding Members

When building a community, I start with people who are big fans of the company/product, this could be partners, successful customers, team members, etc. These people become the Founding
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Why Building and Scaling a Community are Very Similar

I have a similar approach to starting or scaling a community. In both situations you want to grow the community, you need to recruit people to participate, you have
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The Importance of Proving Community Value

When I talk to companies who want to build their first community, I often hear: “Our upper management is all bought-in” “We understand the value of community and are
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Creating Your Community Strategy

After building at least a handful of communities from nothing, and consulting on several others, this is the approach I take to starting a community.    1. Understand Company
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Getting Endless Content for Your Community

Have discussion and content ideas to choose from by putting together your content calendar. Since a community uses endless amounts of content, you'll need this.
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7 Common Causes of Community Churn & Preventing It

People will always be coming and going in online communities. Here are the most common reasons for churn and how to fix them.
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