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Community Blog

Community Management

7 Elements of A Successful Marketplace or Community

You have a website where people come together. You might not think of it as a community because users don't interact in forums and discussions, but make no mistake, if you are providing the place for buyers and sellers/renters/etc to come together it is a community.

Things That Don’t Scale Have Exponential Effects

Things That Don't Scale Have Exponential EffectsCOMMUNITYOne common piece of advice you hear while working with startups, or on a growth team is: Do things that don't scale. It's a funny quote that basically means go out there, knock on doors so to speak, talk to...

Growth & Marketing

How We Grew to 154k Members

How We Grew to 154k Members

I wrote this post for AutopilotHQ an email marketing SaaS company.  Please check it out here:  1. Curate Good Content 2. Host Events with Industry Influencers 3. Show Off Your Best Content 4. Mention...

Improve Churn – 8 Ways to Over Deliver On User Expectations

Improve Churn – 8 Ways to Over Deliver On User Expectations

Over the years I've analyzed hundreds of tools to see how they will help businesses. From this experience, I've developed a sense of what B2B buyers need to be successful with a product. I hope you'll see these things from a customer's point of view and they will help you preemptively reduce churn.

How B2B Buyers Shop for SaaS Tools

The more you know about your buyer and the steps they take before making a purchase, the better right? Then you'll likely find it useful to read this story about how I found the best email marketing product for my latest client.
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