There are a lot of community types so when you are thinking about starting one, see what benefits you can expect.
Your customers are every where today. They are social media, in email lists, commenting on your blog posts, review sites, and everywhere else the internet is. These fans, your buyers, are your community, and the vast benefit of having them is why you need a community manager.
Having a community can be a major plus for a company. But, to make it a successful effort for your company you’ll have to reach certain business goals. These goals can be quite varied and are based on the type of community and the business itself.
You have a website where people come together. You might not think of it as a community because users don’t interact in forums and discussions, but make no mistake, if you are providing the place for buyers and sellers/renters/etc to come together it is a community.