Getting Endless Content for Your Community

Getting Endless Content for Your Community

Community Blog

Getting Endless Content for Your Community

A community consumes a lot of content, and if you are just starting it might seem difficult to create enough content for your community.

But, content planning is important when starting a community and it doesn’t have to be hard. You can make sure you have relevant/fun content your members will appreciate without breaking the bank, while also making plans for additional content efforts for the future.

Content Curation for Community

One of my favorite aspects of content is curation, bringing content together for your audience. This is an important skill because people want to save time by finding all of the content they need in one place when possible.

This is why an author can have a blog they write on everyday, and bring it all together in a book that sells. No one wants to spend the time to bring it together, organize it, and present it. But, if you have the time, you can do it for you community, without spending money on creating content.

Curation includes bringing together blog posts, articles, tweets, images, webinars, podcasts, videos, downloads, presentations, themes, and any other form of content you can find. 

Where do you find content for curation?

Archives of blog posts on popular websites in your industry. – Every influencer in your industry likely puts out some kind of content, visit their archives, whether it’s a blog, Youtube channel, or Slack group, and start saving it for future shares in your community.

  • Hashtags – look at industry tweets and posts on Instagram, some of the hashtags are very interesting and can help you come up with creative ideas for the community to use for discussion.
  • Feedly – add the top industry blogs and check in daily to see what the new content is. You can also look at all of the old content on these blogs and see what’s been the most popular (great topics for hot discussions).
  • News – Top news is always good for discussion. 
  • Course sites – I’ve recently started looking at course sites like Teachable, Udemy, Skillshare, etc for ideas to discuss in community.
  • Books – look at the table of contents for ideas for discussions (do not steal content, just ideaize from this).
  • Reddit – look at topics in similar communities, you can look at Facebook Groups as well. 
  • Competitor’s Social – Watching your competitors and related businesses on social media should also give you ideas for content.

Reusable content

If you or your company has content in any form, you can reuse it for the community. Look at high traffic pages on the site to see what was popular and take parts of it for the members to read. You can also look at your most popular social media posts. All of your best content can be re-used to help the people in your forums.

Think of different types of content, not just different mediums, for instance:

  • How to’s – how do experts and influencers do difficult tasks in your industry?
  • Debates – what do your members take different sides on? ex: Apple or Android, Cats or Dogs, City or Country Living, Books or Device Reading, etc.
  • Polls
  • Pictures
  • GIFs
  • Videos – Youtube is a great place to look for your industry, influencers, and experts on your topics. 
  • Recommendations
  • Jokes
  • Contests
  • Competitions
  • Challenges 
  • Demos – specifically from related companies and tools/software.

Content That Involves Little to No Prep

Another subsection of content I use for communities is content that involves little to no prep. This is content that can quickly increase engagement and help a community grow without my own efforts. 

For instance, this could be an AMA with an influencer – most of the work  you do is getting them to say yes, show up, and promoting it to your community. The content then comes from the questions being asked and answered.

Debates work for this as well. Come up with a list of topics your industry is either undecided on or has solid arguments on both side. Once you’ve got it posted, ask members from either side to share their opinion and reasoning, then share to social media. 

Recommendations – communities love to share their expertise in choosing the best tools, methods, and services with each other. Posting a question asking for recommendations or even reviews/feedback will quickly get a community to talk openly about their preferences. 

Accepting Blog Posts – Let the community know that they are welcome to submit content for publication on the site. You should take the time to edit and promote this content when it’s ready, by making sure you distribute the content, you’ll help the author gain exposure. 

Content for the Community’s Future

I use content curation to quickly bring in content for a community with out having to create it myself or with the use of company resources. The first goal is to get the community active. 

As the community is active, you can start looking at your data to see what the community likes to read and engage with. You’ll want to create more of this content.

Now that you have more time to plan you can get this content professionally created in the form of videos, podcasts, and lengthy articles. Since you know the community appreciates these topics, you’ll be sure to have their interest when it is published. 

Content Calendar

The important thing to keep in mind with content is to create a content calendar. While I’ll use a future post to go further in depth on this topic, I’ve found a spreadsheet or Trello board to work well for this purpose.

Your calendar should list out topics for discussion, specific topic copy, and curated content pieces to use in your community. By keeping a calendar of this content, you’ll always be sure to have content to share and engage with your community.


5 Ways Content Brings In Paid Users

5 Ways Content Brings In
Paid Users


Even though a startup can have hundreds to thousands of free and beta users, there is no guarantee any of them pay. And realistically, you need to generate revenue, at some point.

There are many ways to get out there and find your first paid users, one of the most common is Facebook ads.

But, not every startup wants to rack up the bill that comes with FB ads, and quite frankly many can’t. So, here are multiple ways content will help you get paid users. And, if you can write yourself this will be a lot easier on your finances.

Be The Linchpin/ Necessity of Success

No matter what your product or solution offers, you want to create a piece of content that positions it as the linchpin to success. For example, if you own a CRM product, you’ll want to position your product as the solution that brought a team together, that solidified sales and made sure nothing got lost in the shuffle.

Your post might talk about a realtor office in L.A. that was always dropping potential sales, with realtors who often missed important phone calls, and texts went to the wrong buyer and messed up a potential deal, other mistakes. Then you’ll explain how your tool saved the agency from their mess.

You were able to get them set up on your program, with smartphone access, and a simple set up so easy a 65-year-old about-to-retire grandma could do it. After the setup, and brief training, everything was on schedule, no one got the wrong messages, realtors always had pertinent information, and the agency was able to increase sales 15% in just 2 months.

Of course, you’ll want this story to be real, unfabricated, so you’ll need someone as a case study. Be sure to leverage that opportunity when it comes along. And use the case study as a blog post, the story that centers around how successful people will be with your product will receive more exposure this way.

Live example; blog post for 5,000 shots a day.

Go Deep Niche For Revenue Results

It’s common for a content marketer to write general blog posts. They want to appeal to the mass audience, get the biggest bang for the buck, and impress the company they represent.

Of course, this means appealing to a lot of people that simply aren’t part of the startup’s audience. So while viral posts reach a lot of individuals, few of them will be funneled into sales.

On the other hand, deeply niche articles produce leads that are ready to buy, eager to learn more, and at the perfect stage of the buyer’s journey.

As an example, a company called Processd is a SaaS platform that allows businesses to keep track of their processes, what should be done by who and when in a dashboard where they can easily be edited and used. The tool is free to set up the first few processes, so people can use it without paying unless they become a heavy user.

How can Processd get paid users?

By targeting small niches of companies who need this software. Small startups that need to keep track of their employee onboarding, teams that have high turnover and want to jump the learning curve, or teams that have a highly specific compliance process such as government, security, or even HR teams.

By drilling down, Processd could write about:

  • employee onboarding for HR teams
  • safety clearance processes
  • technology failure processes for tech companies

While these pieces might seem boring or off topic for a lot of people, they are so niche they will immediately show the value to readers who need this solution.

For example: Slack with developers

Stay In Touch With Potential Customers

Every piece of content stands on its own as an opportunity to make an impression or get attention for your company. When you write a blog post, or a new email you have something to share, a way to reach out and say “Hey, I thought of you, hope you find this useful.” For this reason, using content as a means of staying in touch will help you generate paid users.

Think of tools like Craigslist, Facebook, Remember the Milk, these are all products that just about anyone uses, meaning millions of people are your target market. By staying in touch through email, you will be front of mind when the need for your product arises.

You’ll need to stay relevant in the messages you do send. Emails have to provide value. You can do this by sharing articles you find online- curation, but a lot of companies do this. What you want to do is find something very specific and segment your list accordingly. Do people like

What you want to do is find something very specific and segment your list accordingly. Do people like humorous content? Do they want tips on parenting? How about life hacks? Whatever it is, it has to be interesting.

Show Massive Value & Results Anyone Can Achieve

If you guaranteed results of $10,000 for each $1 invested into using your product how many people would sign up?


Now just make the promise to the right people who can achieve these results.

This does mean you have to get specific about who you are helping but don’t go running scared at that idea. It’s not difficult, you can easily send people to different landing pages based on what they do, but you should have headlines and benefits that motivate people to take action based on their needs.

Let’s say you sell a lot of contracts to realtors and they are almost a third of your users. You want to make sure your site talks to them, but you are also nervous that you’ll scare others away.

However, you also know that you help realtors increase their sales by 33% within the first two months. Guess what? That’s impressive to everyone, not just realtors. Now you have a better headline.

Get User Generated Content Will Increase Revenue

Now it’s time to get the help of the paid users you already have. You want to hear their stories of success. We aren’t just interested in their increased revenue; people want to hear about how people use tools creatively.

  • How exactly did they avoid headaches at work?
  • What was the conversation they had with their boss when they were able to close more sales?

Collect these stories, and get the rights from your users to publish the stories on your site. Videos will improve conversions at the highest rate, testimonials with images are next, and quotes after that. Put these on your site, in your case studies, and in front of your potential buyers ASAP.


Content can and should produce measurable results in terms of revenue. These are just 5 ways you can make this happen. Let’s talk about your content marketing goals and make a plan to achieve them, contact me now.

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