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Mary Green

Building & Scaling B2B Communities

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Category: SAAS

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Engagement SAAS

7 Common Causes of Community Churn & Preventing It

February 2, 2020May 28, 2021 Mary Green

People will always be coming and going in online communities. Here are the most common reasons for churn and how to fix them.

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SAAS

9 Reasons I Won’t Buy Your SaaS Tool

July 11, 2017November 21, 2019 Mary Green

I am a tool addict, I want to play with every SaaS tool out there and I try as many as possible (seriously, I’ll demo anything). I inspect the features, see what is possible, look for use cases and check out integration opportunities for business processes. 

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SAAS

Improve Churn – 8 Ways to Over Deliver On User Expectations

June 27, 2017August 31, 2019 Mary Green

Over the years I’ve analyzed hundreds of tools to see how they will help businesses. From this experience, I’ve developed a sense of what B2B buyers need to be successful with a product. I hope you’ll see these things from a customer’s point of view and they will help you preemptively reduce churn.

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SAAS

How B2B Buyers Shop for SaaS Tools

June 25, 2017August 31, 2019 Mary Green

The more you know about your buyer and the steps they take before making a purchase, the better right? Then you’ll likely find it useful to read this story about how I found the best email marketing product for my latest client.

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SAAS

My Favorite Marketing Tools

March 3, 2017August 1, 2019 Mary Green
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SAAS

Does Your Headline Keep Visitors Interested? A SaaS Homepage Teardown

December 9, 2016May 28, 2021 Mary Green
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SAAS

Where Are Your Conversion Holes? A Full Site SaaS Teardown

October 14, 2016May 28, 2021 Mary Green

This week I’m looking at Pendo for the newest teardown. Pendo is a tool that helps SaaS companies reach product success. They offer product analytics, surveys and polls,

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SAAS

Does Your Homepage Copy Convert? A SaaS Teardown

April 4, 2016May 28, 2021 Mary Green

Feedback from Contentools about their teardown: “Mary’s tear down helped us find improvements opportunities that we weren’t able to see just looking at conversion metrics.

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SAAS

Close.io SaaS Homepage Teardown

February 15, 2016May 28, 2021 Mary Green

This week I analyzed Close.io, whose CEO Steli Efti, is also doing the bi-weekly podcast The Startup Chat with Hiten Shah. Needless to say I’m a little nervous, but

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SAAS

Contactually SaaS Homepage Teardown

February 9, 2016May 28, 2021 Mary Green

Since my Inbound.org post where Lincoln Murphy and Peter Caputa complimented my list of reasons for not buying SaaS tools, I’ve wanted to spend more

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About Me

I'm a Community Professional with 10+ years of experience. I help B2B companies build communities that delight members and bring tangible results to the business.

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Recent Posts

  • Building Community

    The Difference Between Building A Community and Scaling A Community

    February 1, 2022February 1, 2022
  • Building Community Value

    The Importance of Proving Community Value

    February 1, 2022
  • Growth

    Creating Your Community Strategy

    May 8, 2021February 1, 2022
  • Content

    Getting Endless Content for Your Community

    February 3, 2020May 28, 2021
  • Engagement SAAS

    7 Common Causes of Community Churn & Preventing It

    February 2, 2020May 28, 2021
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