People will always be coming and going in online communities. Here are the most common reasons for churn and how to fix them.
Category: SAAS
I am a tool addict, I want to play with every SaaS tool out there and I try as many as possible (seriously, I’ll demo anything). I inspect the features, see what is possible, look for use cases and check out integration opportunities for business processes.
Over the years I’ve analyzed hundreds of tools to see how they will help businesses. From this experience, I’ve developed a sense of what B2B buyers need to be successful with a product. I hope you’ll see these things from a customer’s point of view and they will help you preemptively reduce churn.
The more you know about your buyer and the steps they take before making a purchase, the better right? Then you’ll likely find it useful to read this story about how I found the best email marketing product for my latest client.
This week I’m looking at Pendo for the newest teardown. Pendo is a tool that helps SaaS companies reach product success. They offer product analytics, surveys and polls, … Read More ›
Feedback from Contentools about their teardown: “Mary’s tear down helped us find improvements opportunities that we weren’t able to see just looking at conversion metrics. … Read More ›
This week I analyzed Close.io, whose CEO Steli Efti, is also doing the bi-weekly podcast The Startup Chat with Hiten Shah. Needless to say I’m a little nervous, but … Read More ›
Since my Inbound.org post where Lincoln Murphy and Peter Caputa complimented my list of reasons for not buying SaaS tools, I’ve wanted to spend more … Read More ›