When starting a community, you’ll have a lot of plates in the air. One of the best things you can do is look for low-hanging fruit; those things require very little lift but make a big difference.
* Find something interesting in the community that you can easily put on LinkedIn to help with exposure? Bonus if you mention the author.
* People are commenting or liking posts, but no one is posting – reach out to the commenters and encourage them to post
* Need to talk to potential members? Message the commenters or likers on social media and say; “Hey, I noticed that you’re a fan of X company. I’m working on their community. Can I ask you a few questions?”
* Events attract visitors and members, but some are easier to host than others. Consider interviews, AMAs, and live video chats with no presentations, you can easily increase the sense of community without watering down quality.
* Content is extremely important, but who says you must come up with all of it? Why not encourage your members to show off their expertise by reaching out and asking them to tell you more about a comment they made, or something you saw on their social media. Monthly challenges work well too.
* Audio and video content can easily be transcribed into interesting, short blog posts to attract readers. * If you don’t have enough people to help you seed your community, ask internal team members, you need at least 10-15 people to start a community. * Look for easily accessible people who take an interest in your community. These people will promote, share, talk to you, and speak from the beginning. As more people do this, others will follow.
It’s your job to turn every interest, like, comment, post, visit, etc into relationships, learning, sharing, and growth for your community and members. Give every opportunity a shot and it will slowly build into an active community.