Identifying probable advocates

As a Customer Marketer, I really want to find users who will share their successes.

I like to use data to find these users whenever I can.

I look at NPS, CSAT, product usage in Pendo, usage of new products, activity on social media (who likes and shares), finished certifications in education, open emails, etc.

If you can combine any two points of data you are even further ahead.

I’ll also say that it’s very helpful to have a community program where you can talk with members naturally.

These interactions often turn into opportunities to learn more about your members and you can easily ask them to share more of their story with you on a call.