Bring Your Fans Together With Your Own Community
7 Elements of A Successful Marketplace or Community
You have a website where people come together. You might not think of it as a community because users don't interact in forums and discussions, but make no mistake, if you are providing the place for buyers and sellers/renters/etc to come together it is a community....
5 Ways Content Brings In Paid Users
Even though a startup can have hundreds to thousands of free and beta users, there is no guarantee any of them pay. And realistically, you need to generate revenue, at some point. There are many ways to get out there and find your first paid users, one of the most...
Conversion Analysis To Increase Leads- Up Automation
I'm back with a new conversion analysis for Up Automation. While this company is not a SaaS, they help their clients by putting SaaS products to work for them, hence the automation. Let's have a look at UA. Like many companies, Up Automation has created a website...
My Favorite Freelance Marketing Tools
Every now and then I like to put out a post of my favorite tools. It gives me a place to reference tools if I change devices or want to share with others. Enjoy! Paid Freelance Marketing Tools I Use Buffer $- I happily pay for Buffer every year because I use it to...
Choosing Marketing Activities for Your Startup
Have your startup been focused on sales? Is it time to jump into marketing, but you aren’t sure where to start? This post is for you… How Do I Begin Marketing My Startup? Secretly, for most companies, the answer is this: The founder(s) liked something they’ve seen...
5 Simple Homepage Tweaks for 20% More Conversions
It doesn't have to be difficult to squeeze more revenue and marketing qualified leads out of your business. In fact, several changes can be made quickly, don't require a lot of energy, and make a big difference. I consider the following tweaks easy wins that add up to...
Does Your Headline Keep Visitors Interested? A SaaS Homepage Teardown
I recently did a teardown for Salsa Labs, a marketing software option for nonprofits. Please keep in mind that I have no knowledge of their previous tests, improvements, or business decisions, and it is always best to get your own teardown. To make this easy for...
Where Are Your Conversion Holes? A Full Site SaaS Teardown
This week I'm looking at Pendo for the newest teardown. Pendo is a tool that helps SaaS companies reach product success. They offer product analytics, surveys and polls, in-app messages, without the need for engineers. It reminds me of Hotjar and Mixpanel, but since I...
Does Your Homepage Copy Convert? A SaaS Teardown
Feedback from Contentools about their teardown: "Mary's tear down helped us find improvements opportunities that we weren't able to see just looking at conversion metrics. Her experience in the marketing field, together with her passion for helping startups grow, were...
![Important Pieces Of Your SaaS Homepage [Checklist]](https://mary-green.com/wp-content/uploads/2016/02/Screen-Shot-2016-02-17-at-7.30.48-PM-e1455755590966.png)
Important Pieces Of Your SaaS Homepage [Checklist]
After 2 Teardowns of SaaS homepages (Close.io and Contactually) and their marketing, I wanted to share a checklist for SaaS homepages. What's the purpose of your SaaS homepage? Front App says that "SaaS products have in common the fact that they must convince...
Community - Mary Green
I help startups build thriving communities that help them reach their business and financial goals. Let’s talk about how I can help your community.