When you take your support community and focus on providing the education your audience needs in other areas, you’ll get all of the benefits of run
Your customers are every where today. They are social media, in email lists, commenting on your blog posts, review sites, and everywhere else the internet is. These fans, your buyers, are your community, and the vast benefit of having them is why you need a community manager.
Whether you’ve started a community and it’s been abandoned or activity is extremely low, this post should help. Low activity happens in a lot of communities and there are many reasons why this happens. But it all comes down to members not having a reason to come back or contribute.
Do you have a large email list? If so, that’s where your community lives and it’s time to start thinking of them as the community they are. They are not simply people waiting to hear whatever content you push to them, they are your fans, your customers, and the foundation for your business.
It’s super easy to start your own Facebook group and since it is THE place to be online, why not? But once it’s started, how do you keep it active, keep people from leaving, and grow it for your business? That’s what I hope to share in this post.
As we know, growth doesn’t just happen on its own. Sure, some companies hit the lottery but you can’t leave your success up to the fates by waiting for that to happen. So you have to plan, week by week, month by month, to achieve steady, scalable growth.
There are so many factors that contribute to the confusion around choosing a strategy for growth. After working with multiple startups, I’ve noticed 5 issues that specifically prevent companies from meeting their goals. Here, I’ll explain what each roadblock is, how it affects results, and how it can be remedied.