Over the years I’ve analyzed hundreds of tools to see how they will help businesses. From this experience, I’ve developed a sense of what B2B buyers need to be successful with a product. I hope you’ll see these things from a customer’s point of view and they will help you preemptively reduce churn.
The more you know about your buyer and the steps they take before making a purchase, the better right? Then you’ll likely find it useful to read this story about how I found the best email marketing product for my latest client.
You have a website where people come together. You might not think of it as a community because users don’t interact in forums and discussions, but make no mistake, if you are providing the place for buyers and sellers/renters/etc to come together it is a community.
Even though a startup can have hundreds to thousands of free and beta users, there is no guarantee any of them pay. And realistically, you need to generate revenue, at some point. There are many ways to get out there and find your first paid users, one of the most common is Facebook ads.
I’m back with a new conversion analysis for Up Automation. While this company is not a SaaS, they help their clients by putting SaaS products to work for them, hence the automation. Let’s have a look at UA.
It doesn’t have to be difficult to squeeze more revenue and marketing qualified leads out of your business. In fact, several changes can be made quickly, don’t require a lot of energy, and make a big difference. I consider the following tweaks easy wins that add up to major results.
This week I’m looking at Pendo for the newest teardown. Pendo is a tool that helps SaaS companies reach product success. They offer product analytics, surveys and polls, …