It’s super easy to start your own Facebook group and since it is THE place to be online, why not? But once it’s started, how do you keep it active, keep people from leaving, and grow it for your business? That’s what I hope to share in this post.
As we know, growth doesn’t just happen on its own. Sure, some companies hit the lottery but you can’t leave your success up to the fates by waiting for that to happen. So you have to plan, week by week, month by month, to achieve steady, scalable growth.
There are so many factors that contribute to the confusion around choosing a strategy for growth. After working with multiple startups, I’ve noticed 5 issues that specifically prevent companies from meeting their goals. Here, I’ll explain what each roadblock is, how it affects results, and how it can be remedied.
I am a tool addict, I want to play with every SaaS tool out there and I try as many as possible (seriously, I’ll demo anything). I inspect the features, see what is possible, look for use cases and check out integration opportunities for business processes.
Over the years I’ve analyzed hundreds of tools to see how they will help businesses. From this experience, I’ve developed a sense of what B2B buyers need to be successful with a product. I hope you’ll see these things from a customer’s point of view and they will help you preemptively reduce churn.
The more you know about your buyer and the steps they take before making a purchase, the better right? Then you’ll likely find it useful to read this story about how I found the best email marketing product for my latest client.
You have a website where people come together. You might not think of it as a community because users don’t interact in forums and discussions, but make no mistake, if you are providing the place for buyers and sellers/renters/etc to come together it is a community.
Even though a startup can have hundreds to thousands of free and beta users, there is no guarantee any of them pay. And realistically, you need to generate revenue, at some point. There are many ways to get out there and find your first paid users, one of the most common is Facebook ads.
I’m back with a new conversion analysis for Up Automation. While this company is not a SaaS, they help their clients by putting SaaS products to work for them, hence the automation. Let’s have a look at UA.
