Plan Monthly Growth Success With A Marketing Calendar

As we know, growth doesn’t just happen on its own. Sure, some companies hit the lottery but you can’t leave your success up to the fates by waiting for that to happen. So you have to plan, week by week, month by month, to achieve steady, scalable growth.

August 27, 2017
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5 Growth Roadblocks Preventing You From Hitting Goals

There are so many factors that contribute to the confusion around choosing a strategy for growth. After working with multiple startups, I’ve noticed 5 issues that specifically prevent companies from meeting their goals. Here, I’ll explain what each roadblock is, how it affects results, and how it can be remedied.

August 11, 2017
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9 Reasons I Won’t Buy Your SaaS Tool

I am a tool addict, I want to play with every SaaS tool out there and I try as many as possible (seriously, I’ll demo anything). I inspect the features, see what is possible, look for use cases and check out integration opportunities for business processes. 

July 11, 2017
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Improve Churn – 8 Ways to Over Deliver On User Expectations

Over the years I’ve analyzed hundreds of tools to see how they will help businesses. From this experience, I’ve developed a sense of what B2B buyers need to be successful with a product. I hope you’ll see these things from a customer’s point of view and they will help you preemptively reduce churn.

June 27, 2017
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How B2B Buyers Shop for SaaS Tools

The more you know about your buyer and the steps they take before making a purchase, the better right? Then you’ll likely find it useful to read this story about how I found the best email marketing product for my latest client.

June 25, 2017
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7 Elements of A Successful Marketplace or Community

You have a website where people come together. You might not think of it as a community because users don’t interact in forums and discussions, but make no mistake, if you are providing the place for buyers and sellers/renters/etc to come together it is a community.

June 9, 2017
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5 Ways Content Brings In Paid Users

Even though a startup can have hundreds to thousands of free and beta users, there is no guarantee any of them pay. And realistically, you need to generate revenue, at some point. There are many ways to get out there and find your first paid users, one of the most common is Facebook ads.

May 15, 2017
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