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Mary Green

Building & Scaling B2B Communities

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SAAS

Does Your Headline Keep Visitors Interested? A SaaS Homepage Teardown

December 9, 2016May 28, 2021 Mary Green
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SAAS

Where Are Your Conversion Holes? A Full Site SaaS Teardown

October 14, 2016May 28, 2021 Mary Green

This week I’m looking at Pendo for the newest teardown. Pendo is a tool that helps SaaS companies reach product success. They offer product analytics, surveys and polls,

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SAAS

Does Your Homepage Copy Convert? A SaaS Teardown

April 4, 2016May 28, 2021 Mary Green

Feedback from Contentools about their teardown: “Mary’s tear down helped us find improvements opportunities that we weren’t able to see just looking at conversion metrics.

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Marketing

Important Pieces Of Your SaaS Homepage [Checklist]

February 22, 2016May 28, 2021 Mary Green

After 2 Teardowns of SaaS homepages (Close.io and Contactually) and their marketing, I wanted to share a checklist for SaaS homepages. What’s the purpose of your

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SAAS

Close.io SaaS Homepage Teardown

February 15, 2016May 28, 2021 Mary Green

This week I analyzed Close.io, whose CEO Steli Efti, is also doing the bi-weekly podcast The Startup Chat with Hiten Shah. Needless to say I’m a little nervous, but

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SAAS

Contactually SaaS Homepage Teardown

February 9, 2016May 28, 2021 Mary Green

Since my Inbound.org post where Lincoln Murphy and Peter Caputa complimented my list of reasons for not buying SaaS tools, I’ve wanted to spend more

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Growth

Things That Don’t Scale Have Exponential Effects

January 18, 2016May 28, 2021 Mary Green

Things That Don’t Scale Have Exponential Effects COMMUNITY One common piece of advice you hear while working with startups, or on a growth team is:

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About Me

I'm a Community Professional with 10+ years of experience. I help B2B companies build communities that delight members and bring tangible results to the business.

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Recent Posts

  • Building Community

    The Difference Between Building A Community and Scaling A Community

    February 1, 2022February 1, 2022
  • Building Community Value

    The Importance of Proving Community Value

    February 1, 2022
  • Growth

    Creating Your Community Strategy

    May 8, 2021February 1, 2022
  • Content

    Getting Endless Content for Your Community

    February 3, 2020May 28, 2021
  • Engagement SAAS

    7 Common Causes of Community Churn & Preventing It

    February 2, 2020May 28, 2021
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